When I graduated in Journalism in 2010, no professor had told me a single thing about the importance of web positioning, and the world of SEO was a sort of Wild West in which the tireless repetition of keywords was enough to rank well in search engines.

Over the years, it has become obvious that SEO is of paramount importance when it comes to publishing informative content on the Internet. Therefore, I have completed numerous courses taught by the flagships of SEO in Spain in order to become a journalist who offers something unique: writing quality news content that already takes into account the main keywords, internal linking, titling, h2 and h3 headings …. in other words, the ABC of SEO,


I have advanced knowledge of the leading tools in the SEO sector, which I use according to the client’s demands and the type of page they want to build.

  • SemRush
  • Yoast Pro
  • RankMath Pro
  • MOZ
  • Screaming Frog
  • AdvertSuite
  • WPRocket
  • UbberSuggest
  • Sistrix
  • Backlink Indexer
  • Bulck DA Checker
  • SpyFu
  • Asset CleanUp
  • Smush Pro
  • Keywordtool.io
  • SEMScoop
  • Woorank
  • Crazyegg
  • Quetext
  • Interlinks Manager
  • PerfMatters

My top four priorities when positioning

The world of SEO is constantly evolving. Even more so in this day and age. Although the resolution of queries using Artificial Intelligence (ChatGPT) is undoubtedly the sector’s great innovation of 2023, Google is still the undisputed king when it comes to driving organic traffic to a website. For many, many businesses, if you are not on the first page of Google (and preferably in the top three), you simply don’t exist. So I try to always keep up to date with the latest developments in algorithms, Analytics, Search Console and the way in which Google changes how it reflects search results (SERPS).

Just as important as being found on Google search is the bounce rate of your website staying as low as possible. In other words: getting visitors to spend time browsing your site and not abandoning it shortly after arriving there. To achieve this, it is essential that the web architecture is clear, simple and intuitive, with well-defined sections and subsections, presented meaningfully and in accordance with the interests of visitors.

Content must be written for Google, and for the visitor or potential consumer. It is important to use language with clear semantics, but also rich in synonyms, as well as having quality internal and external linking, content that is pleasing to the eye, with multimedia elements and easy to understand. These are just some of the many signals that search engines look for when judging the quality of your website and, consequently, assigning you a position on the results page.

All of the above will be useless if the website does not have a correct loading speed, for visits from both mobile devices and computers. Google assigns great importance to the time it takes for your website to load its elements, and that is why it is critical to know how to say more with less.